Sponsorship packages provide brands with clear cut pitch on what event sponsorship can do for them. Brands of all shapes and sizes are acutely aware of how expensive sponsoring an event can become.
A sponsorship package addresses their concerns by providing concrete terms and translating the sponsorship into a relational ROI for the brand. With the right level of sponsorship, events can lead to new sales, new contacts and new awareness campaigns for brands. But that is only possible if you offer an authentic means for brands to engage. "Most sponsors plan to continue to renew their sponsorship...but the most important thing to keep in mind are the types of sponsorships offered," writes Holly Barker
at the Event Manager Blog. "You are placing your sponsors in front of their target audience, so making sure your sponsorship package has unique offerings is a key to creating a successful event not only for you, but for your sponsors as well."
A great sponsorship package goes beyond logo placement. Instead, the sponsorship package should outline how the agreement benefits the sponsoring brand and specific, unique sponsorship routes the brand can choose from. The more creative, the better! Stephanie Fisher at SpinWeb
suggests a digital approach - incorporating brands into the social media campaign for the event, publishing video interviews, or live streaming with the brand at the event.
We jump into the specifics of what great event sponsorship packages look like in practice below - but what are some of the benefits of going this route for your event?