Let's be honest, the audience is the core value of any event professional, and being able to effectively communicate with them is the key to the long-term success for any event organizer.
That is why we've created this blog —to help event professionals to get the most from their attendees/event data through using of modern event technologies. This blog will cover the topics about event marketing and event data management but will not be limited to them.
We are the team of event professionals with more than 15 years of experience in the event industry and we clearly understand how important it is to promote events effectively and to engage event attendees in attending future events and how hard it is for regular event organizers now! We shouldn't forget that according to the latest Harvard Business Review research increasing customer retention rates by 5% can increase profits from 25% to 95%, so building trusted relationship with past attendees really matters.
We just getting started and we will do our best to make this blog truly interesting and we promise, that it won't be yet another corporative blog with shitty articles only promoting company's product!