The end of July saw the release of the largest upgrade of the Radario marketing platform so far, with all our customers gaining access to the expanded in-depth analytics of sales and advertising campaigns that provides data in real time. It gathers all the necessary information to assess your commercial and marketing activities, which allows you to see the entire situation comprehensively and, if necessary, take timely measures to stimulate sales and change your marketing strategy based on concrete data. But first things first!
What’s new in it?
Analytics of the Radario marketing platform allows you to receive in real time feedback from marketing activities that will confirm the correctness of your actions or indicate that something went wrong and the strategy of sales and promotion needs adjustment. Another important part of the analytics contains a portrait of your viewer, so you can observe your audience from different points of view.
Do I need another analytics, if I have Google Analytics and your personal account?
Of course, you can follow the information about your sales in the Radario personal account and use third-party analytics to calculate the conversion, but here we gathered all the data that clearly shows the connection of your marketing activities with the concrete money that you receive from the audience. Here you can easily find all the necessary information for running your business. Analyzing this data, you can significantly reduce the costs of promotion, return your customers and turn them into loyal users. Well, in general, it’s simple, convenient and beautiful!
How does it look like?
You get in the analytics section right when you log in your personal account of the Radario marketing platform. It is divided into three sections: “Sales”, “Customers”, “Campaigns”, each of which is presented in a separate tab. The first two show either statistics in general or for individual events, which can be found in the search bar. You can also set the necessary time interval – Week, Month, All time, or arbitrary.
The “Sales” features the information on the number of orders, tickets sold and money received. The change of each parameter comparing to the previous similar period is indicated next to each parameter, and all this information is shown on the chart below.
On the same page you can see the statistics of sales by day of week and by hour. For example, basing on this information, you can determine the best time and date for launching marketing activities or advertising campaigns. Other graphs show statistics on sales channels, distribution of purchases on the cards of different banks and data on how many days before the event your viewers tend to buy tickets to your events.
Go to the page “Buyers”, where all the information about your viewers is gathered. First of all, it’s the total number of buyers for the selected period, the average income received from one viewer and the amount of the average basket.
Below we see the purchases’ distribution graph, which shows the number of users who bought tickets once, twice and so on. There is also an important chart “New Vs Returned”, showing the percentage of the audience who have bought tickets to your events more than once, which can be used as an indicator of your customers’ loyalty.
Also, the page features the information about the gender of customers, if it is known, that is, if a social network account is connected to the user profile, or the user is registered under its own name. The next two graphs show the purchase period distribution (how often viewers buy tickets) and the expenditure of users. Here we can see the amount of purchases and the number of spectators who bought tickets for this amount. This chart helps to assess the purchasing power and form a competent and most relevant price proposal.
And the last thing on this page is a shopping map, where you can see the number of customers in various cities and areas, which can also help with geotargeting of advertising records.
The third tab of the “Analytics” features information about the conducted advertising campaigns, the number of letters sent in each mailing, the number of openings, transitions and unsubscriptions. The chart below shows the sales data from per each mailing and top mailings with the best CTR rates. All this helps to analyze and optimize your mailings based on specific data, comparing them with each other and eliciting the best samples with the best results.
Excellent! What else can you tell?
We have created a really important product that is essential for any event organizer, which can play a significant role in increasing your sales and user loyalty. Like any other tool, for the maximum effectiveness, analytics requires proper use, so if you are already our client (or plan to become one) and still have questions, Radario specialists are ready to provide you with individual advice on the use of analytics, the marketing platform and other solutions of the company. You can also find detailed instructions in the Radario Knowledge Base.