Leicester Riders (Morningside Arena)

MARCH 14, 2018


Morningside Arena run a multitude of different events. Their principal relationship is with the Leicester Riders, a British professional basketball team that play in the British Basketball League (BBL).

They have also hosted events such as the Quad Nations Wheelchair Rugby, Professional to Amateur boxing nights, including working with Frank Warren boxing, as well as Cheer competitions. On the Entertainment side of things, they have hosted comedic acts such as John Bishop, Leicester Mercury Awards Evenings, and an upcoming show for Dreamboys.
Radario allows us to paint a picture with the data that is captured by our Eventbrite ticketing system
Tyler Bernadini, Head of Ticket Sales & Promotional Strategy
Morningside Arena like others wanted a software that could seamlessly interact with our Eventbrite ticketing system, while at the same time provide them with an analysis of the data they capture from their system.
They initially purchased Radario to track customer trends and their purchasing behaviour.

On top of this use, they have been using the CRM system to segment their customers to deliver marketing campaigns.

Within minutes from signing up to Radario they was able to analyse their Eventbrite data and segment their customers for targeted personalised communication.
Radario provides us with an easy to use user interface to segment the data in whatever way we see fit, making for a very useful tool
Tyler Bernadini, Head of Ticket Sales & Promotional Strategy
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