Audience segmentation is a common activity when an event organizer manages their event and community. Popular marketing campaign services allow segment by new vs. past subscribers, customer activity, demographics, etc. This perfectly works for companies who are looking to organize a mailing list. Yet again, this doesn’t necessarily meet the needs of sophisticated event organizers looking to dive deep into their ever-growing community and attendees. Currently most event organizers would have to segment their audience manually via spreadsheet and upload the csv file to a marketing campaign builder. Radario allows you to choose from over 20 criteria to filter and segment your audience. For example, you can choose only attendees who have visited concerts, a specific type of event or who have spent more than X amount of money. We also enrich your customer profiles with social accounts data, interests and other tags and automatically segment your audience based on common data points in your community.